RedAi - Logo Animation

Type : Logo Animation

Client : RedAi

Production Studio: Cuatrodia

Role : Logo Animator

Year : 2021

In this project, I worked as a logo animator for the launch event of the first RedAI branch in Indonesia.

Organic and technology are the keywords for this the logo. redAI mission is to to connect people with technology through AI.

I tried to make a more organic motion for the red brandmark which inspired by amoeba shape. And for the redAI logotype, I tried more different approach that enhance the technological and more rigid motion. Combining those two different style of motion to brings out essence of the logo.

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For the organic brandmark, I tried to emulate a movement of replicating amoeba, and then make the lines connecting each dot to give an effects of interconnectivity.

for the redAI logotype, I make it less organic and snappier movement to make the feeling to fit the technology theme.

Animation teams at cuatrodia studio also made these 2 beautiful animation to introduce redAI in the launch events, incorporating my logo animation.

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