Chiki - Play Next Level

Type : TV Commercial

Client : Chiki

Production Studio: ARAS

Role : Animation Director

Year : 2023

We've developed Chiki Land, inspired by the beloved Chiki products. Our goal is to immerse viewers in a fantastical realm where every element is crafted from Chiki. Step into a whimsical world where we can interact with our favorite snacks and indulge in a playful and delightful experience.

I worked closely with our animator Cecil and her team to animate this iconic Chiki character. These character is already be the icon of Chiki since the 90's, and bringing this character to live is so challenging yet so fun.

The challage in this animation is to make the the chatracter interacting with the real actor, blend the live action scene with the Chiki character make them really be a part of their world.

Concept Art

Elements in Chiki world designed based on real life toys and combining texture and shape of the Chiki snack.